Advertisement Analysis

My analysis is about the new iPad commercial, which boasts about how much the iPad can accomplish along with the new retina display. The entire video consists of only a hand and the iPad, as it takes you through examples of various apps being used. The ad was uploaded by Apple to YouTube, and the title reads, “Do It All,” a phrase also repeated at the conclusion.

The narration consists of a short phrase every time a new app is shown being used. It seems that Apple ordered these random phrases with the intent to most effectively capture the attention of their audience. It begins with the first three phrases: “Send a note”, “Stay informed”, and “Catch a show”. These emphasize communication, information, and entertainment; all of which are primarily what an iPad is used for. In addition, they all emphasize what you receive from the device. Next, the phrases “Make a point”, “Make a memory”, and “Make a masterpiece” are used, exemplifying iPad use professionally, socially, and individually. Unlike the first three, these notify the viewer how they can create with an iPad. Finally we hear the commands, “Read something”, “Watch something”, and “Learn something”. They seem to cover bases in terms of what hasn’t been stated prior, in addition to the theme of individual activities. Looking back, I see a clear framework:

1. “What are the most important things the iPad provides for me?
2. “What can I create using the iPad?”
3. “How can I be sure it is worth the investment?”

Finally, Apple makes its point: “Do it all more beautifully, with the retina display, on iPad.” They clearly lay down examples to entice people from all backgrounds and interests. Then, with everyone’s attention in their grasp, Apple sneaks in how much better everything is, on the newly featured retina display. Throughout, a white iPad on a white background set the stage, each scene showcasing vibrant colors. It’s like they tried to make you contemplate how crisp the product looks beforehand, so when a new display is mentioned, you might feel excited for picking up on the detail. This is an effective advertisement, but is more impressive because there is hardly anything new about the iPad besides the retina display. Aside from faster technology and the ability to have a cellular plan, this model lacks past excitement from new apple products.

Source:

http://www.apple.com/ipad/compare/

My Story Project: Europe Trip

By Katie Sheahin

This is a short video about the four places I visited in Europe for my international marketing tour.  These places were Munich Germany, Innsbruck Austria, Nice France, and Rome Italy.  While visiting these four places we had nine company visits that we went on.  While we did have nine company visits to attend, there was also a lot of time to explore these four amazing places and get a taste for their cultures.

Road to States

My Story Assignment: Jordan Bateson

For My Story Assignment I chose to explain how attending Dave Matthews Band concerts is for a hard core fan. The video includes clips from live performances as well as tailgating, waiting in line, running, and all the other aspects that go along with following a band around much of the continental United States.

Final Project–‘My Story’ Assignment By: Pat Timlin

Narrated by Pat Timlin

In the fall of my Junior year I embarked upon a once-in-a-lifetime opportunity when I participated in Loyola’s study abroad program at Assumption University in Bangkok, Thailand. My experience in Thailand was amazing. The beauty of the country, the different places I got to visit, the food I sampled were all amazing; however, they were not the experiences that left the largest impact on me. Following my first week in Thailand I was taken aback by common sight of the children adults, and, handicapped who were left homeless and forced to beg on the streets of the enormous metropolis that is Bangkok. These images stuck with me, and inspired me to take action. I found an organization by the name of the ‘Christian Care Foundation for Children with Disabilities in Thailand,’ and began to volunteer there a couple of times a week for the rest of my semester abroad. My time spent at CCD provided me with the most memorable memories of Thailand, and taught me more about myself and the world than I ever could have imagined. This is ‘My Story.’ The following video explains how I was motivated to start volunteering at CCD, what my responsibilities there were, and what I took away from it. Enjoy!

By Pat Timlin

 

Citations

1) http://www.ccdthailand.org/

 

Final Exam: Question 1 – Newspapers

By: Greg Desimone

The first newspapers began during the early 1700s, printed to satisfy local news due to lack of transportation. Generally their contents remained highly political, and information aimed toward the upper class businessmen of the time. The next major step for papers came in the 1830s, facilitated by decreasing paper and production costs. Technological advancements in the printing press were the main reason for industry expansion. Changes in content came hand in hand with the growth. The idea of a permanent staff came to being, some of which were reporters that traveled all over to collect news. This increased the potential audience of a newspaper, boosting their reliability. More people began reading papers, creating a significant drop in political content than prior. This was done purposely by those in charge of the industry to acquire more customers. People most likely would not buy something if they don’t want to read it. Newspapers continuously expand with each new way to communicate. When invented, the telegraph was the quickest way to send a message, and those newspapers lacking one were at a disadvantage to the rest. Convergence begins to take place, and only the most intuitive papers use the telegraph early on as an advantage. Like a trend, convergence caught on, and the business model shifted to acquiring and publishing new news as quickly as possible. With every growing industry comes growth in capital, as the race for paper supremacy began. The business model changed, because what made a newspaper successful changed. Information was being communicated more efficiently every day, and soon everyone had the same stories. What truly mattered was promptness. Fast forward to today, and information reaches everyone more or less at the same time with innovation like the internet, television, and radio. The business model has changed yet again. This time, it’s about layout and organization, as well as readability. However, the quality of articles has remained constant since the beginning of newspapers.

Papers like the Baltimore Sun are still converging with new forms of technology. They currently use their website as a “one stop” click away from any information you might need as a Baltimore resident. They have an extremely organized site, with the ability to share any of the content through social media like Twitter & Facebook. A blog section allows users to begin their own discussions where contributors of the Sun often write back. They use these techniques and others in order to generate a sense of trust among its audience. With so many forms of media present in today’s society, we have the power to choose where we obtain our information. The Baltimore Sun clearly aims to become an easy and reliable source of news for the future.

Sources:

The growth of newspapers across the U.S.: 1690-2011

http://curiosity.discovery.com/question/how-newspaper-printing-changed-time

http://www.baltimoresun.com/

Final Question 2 by kaey somorin

This article talks about how the former president Al gore launched a cable news network, current. The network was established to help young people become citizen journalists. The network was run on the idea of reader moderated news content just like slashdot. This meant that viewers did not only watch the network but also helped in the production. this approach to the network received a lot of disappointment from the public because the original plans to pay large number of idependent filmmakers failed as ameteur producers were being paid for amateur productions. Although the criticism Al- gore stuck to this approach because he believed that this approch would diversify civic culture. the article also talks about BBC (British Brodcasting Network) and how they began digitizing large segments of their network. Cinvergence is one of the main points of this article. “covergence does not depend on any specific delivery mecahnism” (Tropin Pg 279) covergence is being embraced by the media iondustries fro several reasons. covergence based stragies help exploit the advantages of media conglomeration. Convergence also has helped encourage participation and collective intelligence. Convergence of the media industry is pushed by corporations and consumers. Another point made in the article is how people are learning and participating in knowledge cultures which are outside the formal education setting. “The convergence of knowledge culture is due to the demands thats consumers place on media”(Tropin Pg 289). The article is then concluded by talking about how convergence culture is where old and new media collide. convergence culture is described to be the future and consumers will be more powerful within this culture.

Television in its online format differs from cable television. in terms of cost, you pay $60 or more per month, while TV online is the price of a high-speed internet connection. Cable television upgrades may contain considerably undesired programming, while online TV lets for a “pick and opt for” selection. “TV is hardware-driven, upgrades commonly call for installation of upgraded components. Conversely, world-wide-web TV is software-driven so upgrades are much easier to obtain and install, often at no price”.

Online TV has had it’s downsides: a s they “lag” and it is  not a “couch-friendly” medium, but the benfits of convenience and affordability outweigh the downside.

Television in the 60’s allowed families gathered around to watch the news depicting a changing social climate and growing hostility toward an oppressive government. Americans begin to get more news from the television than the newspaper.

In the 80’s televison was focused on more space edge. Televisions became more portable and affordable. imply put, we’re used to it. The 80’s saw little innovation with the television specifically; however, there became a growing number of television accessories like the VCR and home game consoles like Nintendo. Although cable had been around since the 50’s, cable television saw a significant boom during the 80’s.

Social media websites like youtube do help enhance democracy as they allow individuals to post their views online. it is a way in which indviduals express themselves. if you go on youtube you would find millions of video from topic ranging from sex to politics.

Citations

http://www.daelectronics.com/general/how-about-cable-vs-online-tv

http://tv.toptenreviews.com/standard/television-through-the-decades-and-the-ways-it-changed-our-world.htm

Elliot King, Russell Cook, and Mitchell Tropin, “Currents in Communication.” Dubuque, IA 2010. Print

Final Exam: Question 1–By Pat Timlin

Patrick Timlin

Dr. Jonathan Lillie

CM-203-01: Final Exam

Summer 2012

From the very beginning of the Revolutionary War, newspapers served a crucial role in distributing not only the written word, but also political thought amongst American colonists. The colonists grew to value their freedom of expression in political pamphlets and newspapers and in 1791 the newly democratic state that recognized that freedom by adding the First Amendment to the United States Constitution, thereby securing every American’s right to ‘Freedom of the Press.’ From that point forward the history of newspapers in America was unlike any other newspaper market in the world, due to the fact that “[…] newspapers and magazines developed in the United States with little government control, as opposed to other places in the world where censorship and government ownership are the norm” (King, Cook, & Tropin 317). From this era forward, the newspaper business has continuously evolved with the times.

In the early 1830’s, the Industrial Revolution and technological advancements such as the first cylinder press invented by a German by the name of Frederick Koenig, and steam engines (which were used to drive printing presses) which generated the ability of newspapers to increase their circulation. Newspapers companies began to experience significant growth because new technology and the low cost of paper products allowed them to mass circulate their papers for an extremely inexpensive price. This advancement also implemented social change, “[…] as mass circulation transformed newspapers into valuable businesses with large staffs, they started to be seen less as vehicles for one person’s opinions and more as providers of information” (King, Cook, & Tropin 319). This innovative period gave birth to objective journalism.  The invention of the telegraph and the Linotype machines also revolutionary. The telegraph allowed the fast and easy transfer of information to travel across great distances in small amounts of time, and the Linotype machine was able to fastidiously print entire pages of newspapers in no time at all. “The Linotype enabled newspapers to print several editions during the day” (King, Cook, and Tropin 320). The next major change in newspapers came about with the creation of newspaper chains.

            William Randolph Hearst began his change in San Francisco, then expanded to New York, and continued to acquire papers across the country until he controlled “[…] 30 papers nationwide, giving him enormous influence over public opinion” (King, Cook. & Tropin 320). Through their desire to increase capital by expanding their chains, Hearst and other newspaper publishers popularized the use of media conglomerates; a tradition that still exists today. For example, “Gannett, which is best known for publishing USA Today, has 84 daily newspapers and nearly 850 magazines and non-daily publications, and operates 23 television stations in the United States” (King, Cook, and Tropin 320). The creation of newspaper conglomerates also instigated social change. Immigrant communities, Native Americans, Women’s Rights groups, and anti-Vietnam War protesters are all examples of minority groups who established their own newspapers in order to unify their community and get their opinion out into the general public. However, although newspapers continued to provide Americans with news, they began to experience a decline in readership in the late 20^th Century: a trend which has carried on to today. It eventually became more expensive for the production and distribution of newspapers, and they were eventually overcome by television and other forms of visual media. American began to lose interest in newspapers due to lack of stimulation and short-attention spans. The recession of 2008 and the popularization of the Internet also led to the decline in readership of newspapers. For example, newspapers used to generate significant profits from the advertisement of ‘classifieds’ in the back of the paper; however, the Internet site “Craigslist” facilitated a faster, concise, and more accessible version of classifieds that people could obtain for FREE and instantaneously. The two forms of convergence that newspapers and journalism were affected by were technological convergence and industry convergence (Class Notes). Additionally, the convergence of the Internet with news media has allowed viewers to obtain free information and visual media from social networks such as blogs, Twitter, and YouTube.

            Although newspapers have been significantly affected by convergence, they are still around today. They continue to suffer from a lack of readership, but they are now looking at ways in which they themselves can converge in order to increase their capital. One way in which they have done this is by experimenting with ‘converged newsrooms,’ hoping to do a better job at stimulating their audience. More importantly, they have begun to shift towards online journalism. Online journalism has been accessible via blogs and other free outlets (citizen-journalism online) for almost ten years now, but newspapers such as the NY Times and the Daily News have decided to move their articles onto theirs websites, requiring readers to pay a monthly subscription. These newspapers have taken notice of the power of citizen journalism and the effect it has on their business, so they modified their business models to the monthly subscriptions and began to encourage user participation/interaction. A look at the website for the Baltimore Sun is an example of the use of multimedia and user participation. They use videos like the one shown below in order to stimulate their audience, and they encourage users to discuss articles and news topics by ‘sharing’ their page with friends and family by using the Facebook ‘like’ button. Additionally, they have an entire tab labeled ‘Opinion’ where readers can discuss and interact with each other.

bs-md-msa-results-20120710,0,5093539.story

References

1) Currents in Communication: King, Cook, Tropin

2) Class Notes/PowerPoints

3) http://www.baltimoresun.com/news/maryland/education/bs-md-msa-results-20120710,0,5093539.story

Final Exam: Question One

By: Katie Sheahin

Newspapers use to be the dominant form of mass media when looking back at the times of the American War of Independence.  During the time of the American War, newpapers started to appear in most of the colonies, that were usually no more than 4 pages long and just consisted of news items. With advances in technology in the 1800’s, that allowed for an increase in the availability of newspapers at a lower cost.  With the invention of the telegraph, that allowed for the newspapers to take a major step forward because it allowed for out-of-town news to be reported in the matter of days rather than weeks.  Another technology that greatly affected newspapers was the Linotype machine, which greatly helped newspapers in creating a page of the paper.  Around the 1940’s newspapers had hit there peak and a reduction of newspapers published and, “the percentage of the population that read them…”(318) had decreased.  In more recent times newspapers are starting to go out of business because of the technological advances todays world provides.  With the creation of the radio,TV’s, computers, smart-phones, etc. people rely less and less on the newspaper for their source of information.  These new forms of technology have given people of today’s world easier access to the news and in a more condense way.  Instead of having to go pick up the newspaper at the end of ones drive way, one is able to go on their computer and browse the internet for whatever they are interested in learning about.

All these new technologies have allowed for technology convergence to occur.  Like I stated above, the Internet allows for information to be given to one at the snap of a finger.  The internet also allows for “news to be decentralised.”  It allows for the public opinion to be heard by the ability to post blogs and videos.  The TV has also affected the convergence because many news shows are now portrayed on TV, which gives audio and video image which can be seen as new technological advances in comparison to the newspaper.  With all these new technology convergences, this then allows for industrial convergences, with certain companies coming together.  For instance, Netflix was a computer based application that is now available for access on TV’s.  This convergence of this application being able to first be seen on the computer but now is available on the TV, shows two different industries coming together.  With these new technologies, people are now able to search and watch things much, much faster than before the time of these technologies.

Newspapers business models have changed in that they have had to cut back on the amount of employees they have because they are unable to afford them.  Newspapers have realized that in order to stay afloat they need to be available on these different technologies such as the computer or smart-phones, to access the Internet.  They use websites like Facebook to present their information.  Newspapers have converged their newspapers to an online basis, so they can stay in business.  Some newspapers may even start to charge people for using their newspaper based website, in order for newspapers to stay in business.

The Baltimore Sun Website uses multimedia by presenting videos and pictures of different stories, so it will catch the users attention more.  They also make sure to present lots of pictures on the homepage of their website to keep people in-tuned, so they do not get bored.  I think they use these new medias in this way so people do not get bored with the information they our viewing the Baltimore Suns website.  Allowing people to view pictures and videos of the stories they are presenting keeps the viewers more interested.

Video about Convergence:

Sources/Links

http://ali-aj.blogspot.com/2011/06/convergence-case-study-newspapers.html

http://www.baltimoresun.com/

Elliot King, Russell Cook, and Mitchell Tropin, “Currents in Communication.” Dubuque, IA 2010. Print

Final Exam, By: Joseph Mahfood

Joseph Mahfood

Final Exam

Intro to Communications

Chapter 12

Media Industries, Newspapers Convergence

 

            “It is difficult, indeed dangerous, to underestimate the huge changes this digital revolution will bring or the power of developing technologies to build and destroy, not just companies but countries.” In fact in my opinion, this goes to more than just companies and countries but is rooted right through the government. These media powers for example Rupert Murdoch literally hold the politicians by their nuts. Through their powerhouse media companies and the media convergence they are able to get information to every single reader all over the world. At one point tangible newspapers were the only means of reading, which were usually only available in their country with only a set number of writers and journalists, but that has changed.

In 1791, the First Amendment paved the pass for free press. In 1934, the Federal Communications Commission was established in order to regulate some of the so-called free press. Ensuring that all media was established in the public’s best interest. Newspapers were the dominant force of media for most of US history. In the beginning newspapers focused on issues in British North American colonies with a lot of government censorship. This couldn’t last very long. In 1960, the first multi-paged newspaper was established; it was shut down the very next day because the government had not licensed it. The government couldn’t control everything for long. In 1721 the first independent establishment was built for and in the American colonies. Immediately after its development the very things I mentioned earlier in this paper begun. Criticism of government and opinions on different matters began to enter the minds of all readers. Again we saw another paper shut down only 6 years later. As America began their separation from England, people saw it as an opportunity to sell information relating to this topic that had to do with so many lives. There was now a strong market for the media. By the time the war ended in 1783, there were 43 different newspapers. And in the US, free speech was granted, and who knew what was to come. The new era really picked in 1987 with 62,826 different publications.

In the beginning the government had all the say whether newspapers were allowed or not or what they could say. It began to shift slowly to the opposite. The government needed the different newspapers to put them in good light. In 1825, after the invention of the cylinder press, mass production began. Their began a new motto of all newspapers and that was to reach out to everyone regardless of their class or background. Anything happening in the world was able to get to the eyes of the readers. It was an inexpensive way to learn about everything you wanted. As more and more people adapted to this new means of transportations it slowly became not a method of learning opinions, rather a method of learning facts. Over time the credibility of these newspapers slowly grew to the point that readers believed everything. In 1904 there was a school developed for journalists to learn the art of supplying information. This all may seem big for that time, but in our era, a giant such as USA today has 84 daily newspapers, 23 television stations and 850 magazines. One can only imagine how many eyes view their information daily. This new era is becoming more digital as we all know, and the ongoing transfer of newspapers to the web is allowing the newspapers to share even more information. The physical print are trying to be kept short and to the point and if there is a topic that one wants to know more about but may not be interesting to everyone they can always check out the web. Then there are web based magazines, once there was a time when we saw what the journalists had to say and that was it, now on these sites bloggers can share anything they want and some people will believe anything they read. With all of these developments there is a huge shift in the business models for Newspapers with using the web and all.

Quoted from the required reading, “Media affects how we look at the world around us.” Sure it is building jobs and in a sense culture as stated in the required reading but it is also putting too much control and power in the wrong hands. Rupert Murdoch has the politicians in his pocket, with all of the media he owns in every form, millions get their eyes to his material. If he says one bad thing about a politician and people see it everywhere they look, what do you think they are going to believe? “People have more access to digital media, as of 2011, USA produced 206.2 million Internet users.” That is a lot of eyes and Newspapers had no other option, they went digital to really real in that market. I can sit where I am right now and pull up the Jamaican Gleaner.

The Baltimore Sun is a clear example of a newspaper who changed their business model and went digital. If you take a look at their website you can access almost anything on any topic in the area of Baltimore and around the world. And the most interesting part to look at is the blog area where one can state their own opinion and have discussions with others on different topics allowing people to instill different concepts in their minds even more. The advertising has also allowed for a boost in revenue, all around the page is loaded with advertisements from different companies. Also there are a lot of bright pictures and videos for every topic, more than what a print may have and this may make people become even more aware of these topics.

Because of the lack of time, i didnt really get a chance to talk about this article, but it is worth looking at.

Media convergence: Can it work in smaller media markets?

“The Baltimore Sun | Breaking News, Sports, Weather and Traffic in Baltimore – Baltimoresun.com.” The Baltimore Sun | Breaking News, Sports, Weather and Traffic in Baltimore – Baltimoresun.com. N.p., n.d. Web. 11 July 2012. <http://www.baltimoresun.com/&gt;.

Sullivan, Amanda. “Media  Convergence  of  Newspapers:  .” Digitalcommons.com. N.p., n.d. Web. http://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1240&context=masters&sei-redir=1&referer=http%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Dconvergence%2520of%2520newspapers%26source%3Dweb%26cd%3D2%26ved%3D0CFUQFjAB%26url%3Dhttp%253A%252F%252Fdigitalcommons.liberty.edu%252Fcgi%252Fviewcontent.cgi%253Farticle%253D1240%2526context%253Dmasters%26ei%3Dz5H9T9PQJKnx6AGJ6qHiBg%26usg%3DAFQjCNGCpEOxCKYXYDCQF_osntGTLwo3Rw%26sig2%3Dw3NZ4s73VbzSpHQU2oC9qA#search=%22convergence%20newspapers%22