Advertisement Analysis

My analysis is about the new iPad commercial, which boasts about how much the iPad can accomplish along with the new retina display. The entire video consists of only a hand and the iPad, as it takes you through examples of various apps being used. The ad was uploaded by Apple to YouTube, and the title reads, “Do It All,” a phrase also repeated at the conclusion.

The narration consists of a short phrase every time a new app is shown being used. It seems that Apple ordered these random phrases with the intent to most effectively capture the attention of their audience. It begins with the first three phrases: “Send a note”, “Stay informed”, and “Catch a show”. These emphasize communication, information, and entertainment; all of which are primarily what an iPad is used for. In addition, they all emphasize what you receive from the device. Next, the phrases “Make a point”, “Make a memory”, and “Make a masterpiece” are used, exemplifying iPad use professionally, socially, and individually. Unlike the first three, these notify the viewer how they can create with an iPad. Finally we hear the commands, “Read something”, “Watch something”, and “Learn something”. They seem to cover bases in terms of what hasn’t been stated prior, in addition to the theme of individual activities. Looking back, I see a clear framework:

  1. “What are the most important things the iPad provides for me?
  2. “What can I create using the iPad?”
  3. “How can I be sure it is worth the investment?”

Finally, Apple makes its point: “Do it all more beautifully, with the retina display, on iPad.” They clearly lay down examples to entice people from all backgrounds and interests. Then, with everyone’s attention in their grasp, Apple sneaks in how much better everything is, on the newly featured retina display. Throughout, a white iPad on a white background set the stage, each scene showcasing vibrant colors. It’s like they tried to make you contemplate how crisp the product looks beforehand, so when a new display is mentioned, you might feel excited for picking up on the detail. This is an effective advertisement, but is more impressive because there is hardly anything new about the iPad besides the retina display. Aside from faster technology and the ability to have a cellular plan, this model lacks past excitement from new apple products.

Source:

http://www.apple.com/ipad/compare/

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Final Exam: Question 1 – Newspapers

By: Greg Desimone

The first newspapers began during the early 1700s, printed to satisfy local news due to lack of transportation. Generally their contents remained highly political, and information aimed toward the upper class businessmen of the time. The next major step for papers came in the 1830s, facilitated by decreasing paper and production costs. Technological advancements in the printing press were the main reason for industry expansion. Changes in content came hand in hand with the growth. The idea of a permanent staff came to being, some of which were reporters that traveled all over to collect news. This increased the potential audience of a newspaper, boosting their reliability. More people began reading papers, creating a significant drop in political content than prior. This was done purposely by those in charge of the industry to acquire more customers. People most likely would not buy something if they don’t want to read it. Newspapers continuously expand with each new way to communicate. When invented, the telegraph was the quickest way to send a message, and those newspapers lacking one were at a disadvantage to the rest. Convergence begins to take place, and only the most intuitive papers use the telegraph early on as an advantage. Like a trend, convergence caught on, and the business model shifted to acquiring and publishing new news as quickly as possible. With every growing industry comes growth in capital, as the race for paper supremacy began. The business model changed, because what made a newspaper successful changed. Information was being communicated more efficiently every day, and soon everyone had the same stories. What truly mattered was promptness. Fast forward to today, and information reaches everyone more or less at the same time with innovation like the internet, television, and radio. The business model has changed yet again. This time, it’s about layout and organization, as well as readability. However, the quality of articles has remained constant since the beginning of newspapers.

Papers like the Baltimore Sun are still converging with new forms of technology. They currently use their website as a “one stop” click away from any information you might need as a Baltimore resident. They have an extremely organized site, with the ability to share any of the content through social media like Twitter & Facebook. A blog section allows users to begin their own discussions where contributors of the Sun often write back. They use these techniques and others in order to generate a sense of trust among its audience. With so many forms of media present in today’s society, we have the power to choose where we obtain our information. The Baltimore Sun clearly aims to become an easy and reliable source of news for the future.

Sources:

http://www.hcn.org/articles/rural-papers-doing-better-than-their-city-counterparts/the-growth-of-newspapers-across-the-us-1690-2011/

http://curiosity.discovery.com/question/how-newspaper-printing-changed-time

http://www.baltimoresun.com/

Celebrity Archaeology: Carmelo Anthony

By: Greg Desimone

Born in Brooklyn, and raised in Baltimore, Carmelo Anthony is one of the great NBA players of this era. He attended Syracuse University, leading the team to their first NCAA Championship as only a freshman. Next year, he was drafted in the 3rd round to the NBA by the Denver Nuggets. After 8 seasons with the team, Anthony requested a move back to his birthplace, as he was traded to the New York Knicks. During the process, he received extensive criticism because of his decision. Regardless, he is still a spectacle in the eyes of the media, consistently praised for his performance.

Off the court, Carmelo Anthony has an image to maintain, facilitated through his Twitter account. With 2.2 million users patiently waiting to hear what he has to say, Anthony aims to please and entertain, like holding competitions among his followers. Recently, he asked followers to tweet their after-workout photos to him, encouraging them to drink milk afterwards to fulfill his responsibility as a spokesperson for “Got Milk?. This decision improves his image in the public eye as well, leaving the impression he feels health is important. Beyond Twitter, Carmelo has a website called ThisisMelo.com, where you can find up to date information about upcoming games, recent news, fundraisers, and his life outside of the game. He constantly uses social media to promote himself, in addition to the sport of basketball.

 

Sources:

http://en.wikipedia.org/wiki/Carmelo_Anthony

https://twitter.com/carmeloanthony

http://ThisisMelo.com/

Chapter 9 Summary:

By: Greg Desimone

Chapter 9 discusses storytelling as an integral part of our society. At an early age, stories simply seem to be a form of entertainment. However, as we mature, we understand stories are used to send messages. There are many ways to tell a story, coupled with characteristics that define the best stories and storytellers. As humans, a major motivation of ours is companionship. Storytelling promotes this, and has continued to strengthen social life since early human civilization.

The way in which stories were passed on over time is remarkable. Many storytellers felt strongly that writing them down took away from creativity only facilitated through speech. Their technique included rhythm, timing, and sounds to make their story that much more enticing, similar to the way a vocalist adds melody to a song. Consistency of ways stories were told relied on other factors, like conserving values of the youth, for example.

The modern storyteller doesn’t sit in the park telling myths, but rather in office buildings writing articles. They’re journalists, and use written word to get their point across. Journalism is intended to entice the audience while still informing them. Articles need to be prioritized in newspapers and magazines, so the terms “hard news” and “soft news” separate pressing information, apart from stories that aren’t as time demanding or require more attention, respectively. Even with this in consideration, sometimes stories are too complicated to adequately inform a person through just an article. This doesn’t mean it won’t be published. If the story is good enough, it’ll be in the papers.

Almost all mainstream forms of storytelling, from newspapers to internet blogs, are profit driven, creating some level of embellishment while writing a story. In the eyes of a company, stretching the truth is alright to an extent, if it attracts a larger audience. Therefore, what drives media success should be considered when seeking information. A documentary film, like television and journalism, is still based on profit. Despite, it holds more credibility than the other two, because accuracy is held at a higher standard in the industry.

An interesting and controversial film, Birth of a Nation (1915), was the first to play on the fear of “negro-domination.” Based on the time it was made, how the topic of race was represented must have been considered by D.W. Griffith. One character, Gus is blamed for killing a girl, who jumped off a cliff because death was better than Gus catching her. The girl’s brother, Ben, lynches Gus, in a costume which soon became the uniform of the KKK. Along with unique production techniques like nitrate film and melodrama, the world invented by Birth of a Nation became the truth for many people. During reconstruction, only one side of history was documented. Even today, what we know about the Civil war is considered popular culture, because the black side of history was completely ignored.

A modern day example of this is seen through the movie, 300Extremely successful due to its unique production and riveting story, those unaware of the real story began to believe that fictional plot details were true. Aside from minor details, I think the movie  left an unrealistic impression with every viewer, warped from what life was truly like at that point in time.

Sources:

King, Elliot, Russell J. Cook, and Mitchell Tropin. Currents in Communication: Textbook, Reader, Notebook. Dubuque, IA: Kendall Hunt, 2010. Print.

A Shadow Darkens

By: Greg Desimone

How do you patrol everyone on the internet? Congress has been trying to figure it out since  1996. The call for regulation began with pornographic content. The Communications Decency Act was intended to restrict the content from children. The number one question Computer Securityabout this and all other regulation of the internet since, is does it infringe upon our freedom of speech? Some would say yes, we cannot always voice our explicit opinion on the internet without censorship. It is difficult, however, to argue that pornography is suitable for children. Some regulation must be necessary.

I feel that our communications are not very under or over regulated. Comments are controlled by owners of a website. The removal of posts by YouTube is no different than bleeping out curses on television or excluding them from radio. Regardless what the 1st Amendment says, if you are acting disorderly in someone’s place of business, whether it be a website or restaurant, the owner can kick you out. In this sense I think the internet is protected more like broadcast. The FCC controls all content on television, and a website owner controls all content on their website.

The Citizen’s United case said corporate political speech was not criminal. Upholding the 1st Amendment, unions remained free to act independently and voice their political opinions regardless of affiliation.

Sources:

http://en.wikipedia.org/wiki/Communications_Decency_Act

http://en.wikipedia.org/wiki/Citizens_United_case#Background