Advertisement Analysis

My analysis is about the new iPad commercial, which boasts about how much the iPad can accomplish along with the new retina display. The entire video consists of only a hand and the iPad, as it takes you through examples of various apps being used. The ad was uploaded by Apple to YouTube, and the title reads, “Do It All,” a phrase also repeated at the conclusion.

The narration consists of a short phrase every time a new app is shown being used. It seems that Apple ordered these random phrases with the intent to most effectively capture the attention of their audience. It begins with the first three phrases: “Send a note”, “Stay informed”, and “Catch a show”. These emphasize communication, information, and entertainment; all of which are primarily what an iPad is used for. In addition, they all emphasize what you receive from the device. Next, the phrases “Make a point”, “Make a memory”, and “Make a masterpiece” are used, exemplifying iPad use professionally, socially, and individually. Unlike the first three, these notify the viewer how they can create with an iPad. Finally we hear the commands, “Read something”, “Watch something”, and “Learn something”. They seem to cover bases in terms of what hasn’t been stated prior, in addition to the theme of individual activities. Looking back, I see a clear framework:

  1. “What are the most important things the iPad provides for me?
  2. “What can I create using the iPad?”
  3. “How can I be sure it is worth the investment?”

Finally, Apple makes its point: “Do it all more beautifully, with the retina display, on iPad.” They clearly lay down examples to entice people from all backgrounds and interests. Then, with everyone’s attention in their grasp, Apple sneaks in how much better everything is, on the newly featured retina display. Throughout, a white iPad on a white background set the stage, each scene showcasing vibrant colors. It’s like they tried to make you contemplate how crisp the product looks beforehand, so when a new display is mentioned, you might feel excited for picking up on the detail. This is an effective advertisement, but is more impressive because there is hardly anything new about the iPad besides the retina display. Aside from faster technology and the ability to have a cellular plan, this model lacks past excitement from new apple products.



My Story Project: Europe Trip

By Katie Sheahin

This is a short video about the four places I visited in Europe for my international marketing tour.  These places were Munich Germany, Innsbruck Austria, Nice France, and Rome Italy.  While visiting these four places we had nine company visits that we went on.  While we did have nine company visits to attend, there was also a lot of time to explore these four amazing places and get a taste for their cultures.

Final Project–‘My Story’ Assignment By: Pat Timlin

Narrated by Pat Timlin

In the fall of my Junior year I embarked upon a once-in-a-lifetime opportunity when I participated in Loyola’s study abroad program at Assumption University in Bangkok, Thailand. My experience in Thailand was amazing. The beauty of the country, the different places I got to visit, the food I sampled were all amazing; however, they were not the experiences that left the largest impact on me. Following my first week in Thailand I was taken aback by common sight of the children adults, and, handicapped who were left homeless and forced to beg on the streets of the enormous metropolis that is Bangkok. These images stuck with me, and inspired me to take action. I found an organization by the name of the ‘Christian Care Foundation for Children with Disabilities in Thailand,’ and began to volunteer there a couple of times a week for the rest of my semester abroad. My time spent at CCD provided me with the most memorable memories of Thailand, and taught me more about myself and the world than I ever could have imagined. This is ‘My Story.’ The following video explains how I was motivated to start volunteering at CCD, what my responsibilities there were, and what I took away from it. Enjoy!

By Pat Timlin





Final Exam: Question 1 – Newspapers

By: Greg Desimone

The first newspapers began during the early 1700s, printed to satisfy local news due to lack of transportation. Generally their contents remained highly political, and information aimed toward the upper class businessmen of the time. The next major step for papers came in the 1830s, facilitated by decreasing paper and production costs. Technological advancements in the printing press were the main reason for industry expansion. Changes in content came hand in hand with the growth. The idea of a permanent staff came to being, some of which were reporters that traveled all over to collect news. This increased the potential audience of a newspaper, boosting their reliability. More people began reading papers, creating a significant drop in political content than prior. This was done purposely by those in charge of the industry to acquire more customers. People most likely would not buy something if they don’t want to read it. Newspapers continuously expand with each new way to communicate. When invented, the telegraph was the quickest way to send a message, and those newspapers lacking one were at a disadvantage to the rest. Convergence begins to take place, and only the most intuitive papers use the telegraph early on as an advantage. Like a trend, convergence caught on, and the business model shifted to acquiring and publishing new news as quickly as possible. With every growing industry comes growth in capital, as the race for paper supremacy began. The business model changed, because what made a newspaper successful changed. Information was being communicated more efficiently every day, and soon everyone had the same stories. What truly mattered was promptness. Fast forward to today, and information reaches everyone more or less at the same time with innovation like the internet, television, and radio. The business model has changed yet again. This time, it’s about layout and organization, as well as readability. However, the quality of articles has remained constant since the beginning of newspapers.

Papers like the Baltimore Sun are still converging with new forms of technology. They currently use their website as a “one stop” click away from any information you might need as a Baltimore resident. They have an extremely organized site, with the ability to share any of the content through social media like Twitter & Facebook. A blog section allows users to begin their own discussions where contributors of the Sun often write back. They use these techniques and others in order to generate a sense of trust among its audience. With so many forms of media present in today’s society, we have the power to choose where we obtain our information. The Baltimore Sun clearly aims to become an easy and reliable source of news for the future.


Final Question 2 by kaey somorin

This article talks about how the former president Al gore launched a cable news network, current. The network was established to help young people become citizen journalists. The network was run on the idea of reader moderated news content just like slashdot. This meant that viewers did not only watch the network but also helped in the production. this approach to the network received a lot of disappointment from the public because the original plans to pay large number of idependent filmmakers failed as ameteur producers were being paid for amateur productions. Although the criticism Al- gore stuck to this approach because he believed that this approch would diversify civic culture. the article also talks about BBC (British Brodcasting Network) and how they began digitizing large segments of their network. Cinvergence is one of the main points of this article. “covergence does not depend on any specific delivery mecahnism” (Tropin Pg 279) covergence is being embraced by the media iondustries fro several reasons. covergence based stragies help exploit the advantages of media conglomeration. Convergence also has helped encourage participation and collective intelligence. Convergence of the media industry is pushed by corporations and consumers. Another point made in the article is how people are learning and participating in knowledge cultures which are outside the formal education setting. “The convergence of knowledge culture is due to the demands thats consumers place on media”(Tropin Pg 289). The article is then concluded by talking about how convergence culture is where old and new media collide. convergence culture is described to be the future and consumers will be more powerful within this culture.

Television in its online format differs from cable television. in terms of cost, you pay $60 or more per month, while TV online is the price of a high-speed internet connection. Cable television upgrades may contain considerably undesired programming, while online TV lets for a “pick and opt for” selection. “TV is hardware-driven, upgrades commonly call for installation of upgraded components. Conversely, world-wide-web TV is software-driven so upgrades are much easier to obtain and install, often at no price”.

Online TV has had it’s downsides: a s they “lag” and it is  not a “couch-friendly” medium, but the benfits of convenience and affordability outweigh the downside.

Television in the 60’s allowed families gathered around to watch the news depicting a changing social climate and growing hostility toward an oppressive government. Americans begin to get more news from the television than the newspaper.

In the 80’s televison was focused on more space edge. Televisions became more portable and affordable. imply put, we’re used to it. The 80’s saw little innovation with the television specifically; however, there became a growing number of television accessories like the VCR and home game consoles like Nintendo. Although cable had been around since the 50’s, cable television saw a significant boom during the 80’s.

Social media websites like youtube do help enhance democracy as they allow individuals to post their views online. it is a way in which indviduals express themselves. if you go on youtube you would find millions of video from topic ranging from sex to politics.


Elliot King, Russell Cook, and Mitchell Tropin, “Currents in Communication.” Dubuque, IA 2010. Print